Question: 1. Which do you think will be more important for the success of Tesco when entering this new market - mental availability or physical availability?

1. Which do you think will be more important for the success of Tesco when entering this new market - mental availability or physical availability? Explain your choice and include definitions in your answer. (6 marks).

2. How could Tesco measure their success? Consider which marketing metrics they could use and explain how these could be useful (6 marks).

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