$1.$Which examples below describe affiliate marketing?

a$.$Google ad words$/$Google display network.

b$.$Youtube

c$.$E$-$commerce site

d$.$Amazon associates

$2.$Below are the steps to setting up a PPC campaign.

a$.$Define goals and objectives

b$.$Set budget

c$.$Mistargeting

d$.$Keyword reserach

$3.$What are the basic steps of ORM?

a$.$Listen and monitor the conversation.

b$.$Engage and lead the conversation.

c$.$Don't respond to bad comments.

d$.$Measure conversations

$4.9$ steps$/$tips of email marketing include the following:

a$.$Pre$-$campaign planning

b$.$Campaign execution

c$.$Post$-$campaign

d$.$Only using plain text $($instead of html email$)$

$5.$Web public relations $($PR$)$ is about creating your own voice and telling your own story by highlighting all the good testimonials and ignoring questions and negative comments about your product$/$service$.$

True

False

$6.$The online advertising model includes $3$ Rs $-$ Reach, Relevance, and Relocation.

True

False

$7.$ SEO workflow includes the following elements:

a$.$Keyword research

b$.$Implement optimizations $($ie$.$ meta tags$)$

c$.$Create campaign

d$.$Use keywords in meta tags

$8.$SEO is cheap and easy to set up$.$

True

False

$9.$Scope of online advertising includes:

a$.$All of the above

b$.$Affiliate marketing

c$.$Search engine marketing

d$.$Mobile marketing

$10.$What are the different ways to pay for online advertising?

a$.$All of the above

b$.$CPI $($cost per impression$)$

c$.$CPC $($cost per click$)$

d$.$CPA $($cost per action$)$

$11.$Pay per click $($PPC$)$ advertising is also called cost per click $($CPC$)$ advertising. It is an online advertising model used to drive traffic to websites.

True

False