$1.$ Which is an example of a key performance indicator? A$.$ Word of mouth B$.$ Reported by in$-$store customers using social media offer C$.$ Sentiment ratio D$.$ Shares per post$/$followers $\backslash$times $100$ E$.$ Increase sales of online store merchandise $2.$ Which is an example of a social media goal? A$.$ Brand mentions B$.15\%$ increase on a monthly basis C$.$ Average engagement rate D$.$ Brand mentions measured with listening tools E$.$ Increase engagement on new mobile app $3.$ All BUT which of these characteristics can be used to group a target audience into personas? A$.$ Demographics B$.$ Psychographics C$.$ Competitors D$.$ Spending habits E$.$ Tastes and preferences $4.$ From the instructor's module job reviews: A common entry$-$level position in social media is: A$.$ social Media Strategist B$.$ Chief Communications Officer C$.$ Director of Community D$.$ Social Media Assistant E$.$ social media Analys