1. Which is an example of a key performance indicator? A. Word of mouth B. Reported by in-store customers using social media offer C. Sentiment ratio D. Shares per post/followers 100 E. Increase sales of online store merchandise 2. Which is an example of a social media goal? A. Brand mentions B. 15% increase on a monthly basis C. Average engagement rate D. Brand mentions measured with listening tools E. Increase engagement on new mobile app 3. All BUT which of these characteristics can be used to group a target audience into personas? A. Demographics B. Psychographics C. Competitors D. Spending habits E. Tastes and preferences 4. From the instructor's module job reviews: A common entry-level position in social media is: A. social Media Strategist B. Chief Communications Officer C. Director of Community D. Social Media Assistant E. social media Analys