1) Which is probably the most immediate and significant effect of database technology on accounting? A) Replacement of the double entry-system. B) Change in the nature of financial reporting. C) Elimination of traditional records such as journals and ledgers. D) Quicker access to and greater use of accounting information in decision-making. Merlin Frodo has been doing custom piercings and tattoos for over thirty years. His home and place of business is a garage in the harbor district of Seattle, Washington. He keeps meticulous records of every job he has ever completed. These have been entered into a computerized accounting information system that his accountant refers to as a "data warehouse." Merlin is considering adding scarification to his service offerings and has asked his accountant to identify past customers who might be likely candidates for this service. Merlin wants his accountant to engage in A) customer auditing. B) customer resource management. C) data mining. D) enterprise resource planning. 3) Mara Kay is a system analyst for a national department store. She was tasked to identify previously unknown relationships in the company's sales data that can be used in future promotions. What technique would Mara most likely use? A) Customer auditing B) Customer resource management C) Data exploring D) Data mining The use of a data warehouse in strategic decision making is often referred to as A) business intelligence. B) managerial accounting. C) data analysis. D) analytical modeling. The technique of using queries to investigate hypothesized relationships among data is called A) business intelligence. B) online analytical processing. C) data analysis