1. Which of the companies in the real world - from the ones listed below is running each type of strategy? How does this relate to their positioning in the marketplace?

2. How would you define a low-cost strategy, the best-cost strategy, and a differentiated strategy in the action camera industry?

  

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This week we studying how to choose the right strategy. Porter proposes that there are five generic competitive strategies: Low-Cost, Focused Low-Cost, Broad Differentiation, Focused Differentiation and Best Cost Provider strategy. In today's exercise let's try to figure out which of these strategies some of the World's leading action camera companies are using. Perhaps you could borrow some of their ideas for GLO-BUS! Do some research on the five companies listed below and try to categorize their strategies. Most of these companies' moves will fall pretty clearly into one of the four categories but not all. Plan to spend 30 minutes researching the companies' strategies and 15 minutes categorizing them into Low-Cost, Focused Low-Cost, Broad Differentiation, Focused Differentiation and Best Cost Provider. You may need to go back and do additional research if their strategy doesn't seem clear. Canon Inc is a Japanese multinational corporation specialized in the manufacture of imaging and optical products, including cameras, camcorders, photocopiers, steppers, computer printers and medical equipment. Its headquarters are located in Tokyo, Japan. Canon has been manufacturing and distributing digital cameras since 1984, starting with the RC-701. The RC series was followed by the PowerShot and Digital IXUS series of digital cameras. Canon also developed the EOS series of digital single-lens reflex cameras (DSLR) which includes high-end professional models. GoPro, Inc. is an American corporation that develops, manufactures and markets high- definition personal cameras, often used in extreme-action video photography. They are compact, lightweight, rugged, and are wearable or mountable on vehicles. The cameras capture still photos or video in HD through a wide-angle lens. Users can configure the degree of remote control or intervention required. The company has its base in San Mateo, California. On May 19, 2014, GoPro formally filed its S-1 with the SEC hoping to raise at least $100 million through the sale of shares, using the money to pay off debt and "to acquire or invest in complementary businesses, technologies or assets." In 2006 the company introduced its first Digital Hero model, with 10 second video capability, and generated $800,000 in revenue. The following year GoPro sales quadrupled to $3.4 million. DJI Innovations is a privately owned and operated company headquartered out of Shenzhen, China. They produce the phantom series quadcopters with GPS First Person View. Their products are aimed at both hobbyists and professionals. DJI benefits from direct access to the suppliers, raw materials, and young, creative talent pool necessary for sustained success. Drawing on these resources, they have grown from a single small office in 2006 to a global workforce. Their offices can now be found in the United States, Germany, the Netherlands, Japan, South Korea, Beijing, Shanghai, and Hong Kong. As, DJI focuses on their vision, supporting creative, commercial, and nonprofit applications of their technology. This week we studying how to choose the right strategy. Porter proposes that there are five generic competitive strategies: Low-Cost, Focused Low-Cost, Broad Differentiation, Focused Differentiation and Best Cost Provider strategy. In today's exercise let's try to figure out which of these strategies some of the World's leading action camera companies are using. Perhaps you could borrow some of their ideas for GLO-BUS! Do some research on the five companies listed below and try to categorize their strategies. Most of these companies' moves will fall pretty clearly into one of the four categories but not all. Plan to spend 30 minutes researching the companies' strategies and 15 minutes categorizing them into Low-Cost, Focused Low-Cost, Broad Differentiation, Focused Differentiation and Best Cost Provider. You may need to go back and do additional research if their strategy doesn't seem clear. Canon Inc is a Japanese multinational corporation specialized in the manufacture of imaging and optical products, including cameras, camcorders, photocopiers, steppers, computer printers and medical equipment. Its headquarters are located in Tokyo, Japan. Canon has been manufacturing and distributing digital cameras since 1984, starting with the RC-701. The RC series was followed by the PowerShot and Digital IXUS series of digital cameras. Canon also developed the EOS series of digital single-lens reflex cameras (DSLR) which includes high-end professional models. GoPro, Inc. is an American corporation that develops, manufactures and markets high- definition personal cameras, often used in extreme-action video photography. They are compact, lightweight, rugged, and are wearable or mountable on vehicles. The cameras capture still photos or video in HD through a wide-angle lens. Users can configure the degree of remote control or intervention required. The company has its base in San Mateo, California. On May 19, 2014, GoPro formally filed its S-1 with the SEC hoping to raise at least $100 million through the sale of shares, using the money to pay off debt and "to acquire or invest in complementary businesses, technologies or assets." In 2006 the company introduced its first Digital Hero model, with 10 second video capability, and generated $800,000 in revenue. The following year GoPro sales quadrupled to $3.4 million. DJI Innovations is a privately owned and operated company headquartered out of Shenzhen, China. They produce the phantom series quadcopters with GPS First Person View. Their products are aimed at both hobbyists and professionals. DJI benefits from direct access to the suppliers, raw materials, and young, creative talent pool necessary for sustained success. Drawing on these resources, they have grown from a single small office in 2006 to a global workforce. Their offices can now be found in the United States, Germany, the Netherlands, Japan, South Korea, Beijing, Shanghai, and Hong Kong. As, DJI focuses on their vision, supporting creative, commercial, and nonprofit applications of their technology.