1 Which of these techniques is NOT a data reduction technique Factor analysis Cluster analysis Regression analysis Discriminant analysis 2 Which of the following are the ways a firm can innovate Change what the firm offers Changing who the customer is Changing where to sell to customers All the answers are correct 3 Promotions can induce , such as when the promotion encourages trial so that customers learn they like the product and possibly remain loyal to it long term effects competitive effects heightened consumption synergy

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Question: 1. Which of these techniques is NOT a data reduction technique? Factor analysis Cluster analysis Regression analysis Discriminant analysis 2. Which of the following are

1. Which of these techniques is NOT a data reduction technique?

Factor analysis

Cluster analysis

Regression analysis

Discriminant analysis

Which of the following are the ways a firm can innovate?

		Change what the firm offers
		Changing who the customer is
		Changing where to sell to customers
		All the answers are correct

3. Promotions can induce __________, such as when the promotion encourages trial so that customers learn they like the product and possibly remain loyal to it:

		long-term effects
		competitive effects
		heightened consumption
		synergy

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