Question: 1. Which one is the most important need in order to create competitive advantage? Basic Needs Must haves Satisfier Needs Attractor Needs 2. What is
1. Which one is the most important need in order to create competitive advantage?
Basic Needs
Must haves
Satisfier Needs
Attractor Needs
2. What is the NEGATIVE consequence of publishing the vendor list by a company that is restricting the number of vendors?
Group of answer choices
Increase in competition
Decrease in competition
Costs reduction
Decrease in prices in long-term
3. e-procurement is more appropriate and useful for what kind of situation, and which kind of product?
Group of answer choices
Straight rebuy, non-critical products
Modified rebuy, bottleneck products
New task, strategic products
Straight rebuy, strategic products
4. Between macro- and micro-segmentation, which method should be done first, and which one is more expensive to do, respectively?
Group of answer choices
Micro-segmentation, Micro-segmentation
Macro-segmentation, Micro-segmentation
Macro-segmentation, Macro-segmentation
Micro-segmentation, Macro-segmentation
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