1. Which province would generate the highest contribution margin in 2020 if each lot is $40 per night?

2. If Equity LifeStyle Properties Inc. only sold lots for $40 a night in Nova Scotia, how many lot nights would they need to sell in 2020 to break-even?

3. Equity LifeStyle Properties Inc. wants to run a nation-wide marketing campaign that will cost them $90,000. It is estimated that the campaign will generate an incremental revenue of $950,000 at a contribution margin of 15%. What would the return on marketing investment be?

Province Alberta British Columbia Manitoba New Brunswick Newfoundland Northern Territories Nova Scotia Nunavut Ontario Prince Edward Island Quebec Saskatchewan Yukon Table 4: Equity Lifestyle Properties Inc. Variable Costs per Lot Night by Province for 2020 Food and Beverage Complementary Items $10.15 $4.80 $9.50 $2.30 $15.10 $5.00 $12.30 $6.90 $13.00 $3,40 $14.50 $3.00 $15.00 $4.10 $9.90 $2.90 $11.80 $4.00 $12.00 $6.20 $13.75 $5.50 $13.00 $4.70 $11.00 $6.00 Wages $15.00 $14.60 $11.90 $11.70 $12.15 $13.46 $12.55 $16.00 $14.25 $12.85 $13.10 $11.45 $13.71 Province Alberta British Columbia Manitoba New Brunswick Newfoundland Northern Territories Nova Scotia Nunavut Ontario Prince Edward Island Quebec Saskatchewan Yukon Table 4: Equity Lifestyle Properties Inc. Variable Costs per Lot Night by Province for 2020 Food and Beverage Complementary Items $10.15 $4.80 $9.50 $2.30 $15.10 $5.00 $12.30 $6.90 $13.00 $3,40 $14.50 $3.00 $15.00 $4.10 $9.90 $2.90 $11.80 $4.00 $12.00 $6.20 $13.75 $5.50 $13.00 $4.70 $11.00 $6.00 Wages $15.00 $14.60 $11.90 $11.70 $12.15 $13.46 $12.55 $16.00 $14.25 $12.85 $13.10 $11.45 $13.71