$1.$ Which statement is false?A$)$ Comparability does not mean standardization.B$)$ In a multi$-$country survey, comparability at the interpretation stage is mandatory.C$)$ Global marketing research $($GMR$)$ is the confluence of international marketing and marketingresearch functions.D$)$ Expanding into unfamiliar markets decreases the risk for a company$\mathrm{.}2.$ Which statement is false?A$)$ Marketing communication is an area where mistakes are likely to occur when expanding intonew markets.B$)$ Packaging is the first interaction a customer has with a product, getting it right is extremelycritical for getting helpful market knowledge.C$)$ The sprinkler strategy is entering the most profitable market first, and expanding to othermarkets thereafter.D$)$ Once the target market is selected, it is important to determine the marketing$-$mix variables:product, price, promotion, and place. The key decision is to determine the extent to whichthese variables are to be standardized or adapted$\mathrm{.}3.$ Which statement is false?A$)$ In evaluating potential markets, many companies prefer to sell first to neighboring countriesbefore considering distant markets because the company understands the market better and hasmore control over the operation and cost structure.B$)$ It is easy to standardize food and beverages across different nations, given the varying tastes.C$)$ In some cases, companies make judgements about markets by the psychic distance.Companies prefer to market to countries that have similar culture, laws, and language.D$)$ When considering multiple markets to enter, the company must look for commonalities amongthe markets and opportunities for standardization across them$\mathrm{.}4.$ Even before the decision to enter foreign markets is made, $\_\_\_\_\_\_\_\_\_\_\_\_$ help$($s$)$ determine ifinternationalization is a viable option for the company.A$)$ researchB$)$ factorsC$)$ stagesD$)$ culture$5.$ Screening and identification of potential country markets for possible entry and how to enterA company needs to understand the readiness of the market in which it plans to launch itsproduct or service.A$)$ Market orientationB$)$ Strategic orientationC$)$ Problem orientationD$)$ Unit of analysis$6.$ Which is not a type of equivalence?A$)$ ConstructB$)$ MeasurementC$)$ SamplingD$)$ Trust$7.$ Which statement is false?A$)$ The Japanese do not like being interviewed over the telephone.B$)$ In some cultures, people are averse to being observed.C$)$ In the international context, psychographic segmentations do not vary depending on the localculture and lifestyle.D$)$ One of the major sources of biases in global marketing research is the research design andapproach taken by the researcher$\mathrm{.}8.$ Which statement is false?A$)$ Surveys are very expensive in international markets and the costs can be justified only withvery high response rates.B$)$ Germans are very conscientious about time. A $30$ minute interview should last $30$ minutes,otherwise, theyll ask you to stop. The French and Italians are more flexible with time.C$)$ Bias in survey research can be attributed to three major sourcesthe respondent, theinterviewer, and the topic of survey.D$)$ People in most Mediterranean countries, with the exception of Spain, do not like to converse alot$\mathrm{.}9.$ Communication depends, to a great extent, on the cultural background of the respondent, andso designing scales also becomes culture$-$dependent.A$)$ TrueB$)$ False$10.\_\_\_\_\_\_\_\_\_\_\_\_\_\_$ equivalence involves establishing that a given concept or behaviour servesthe same purpose or function from country to country.A$)$ FunctionalB$)$ ConceptualC$)$ CategoryD$)$ SamplingQuestions $11-40$ are based on PPTs Mkt Rsch Chapters $1-13$ and the textbook$\mathrm{.}11.$ Which of the following is NOT a step in the marketing research process?A$)$ problem definitionB$)$ problem correctionC$)$ research design formulationD$)$ report generation and presentationE$)$ data preparation and analysis$12.$ All of the following are steps involved in the data$-$preparation stage of collected data EXCEPT$\_\_\_\_\_\_\_\_.$A$)$ editingB$)$ codingC$)$ transcribingD$)$ collectingE$)$ initial inspection$13.$ The marketing chief of Fossil is considering the introduction of a super functional, fashionablewristwatch for men and women priced at $$99.$ For this, he decided on $30$ telephonic interviewsfrom their customer database, $50$ valid survey responses from individuals whose income isgreater than $$60,000$ and $2$ focus groups. To which of the six steps of the marketing researchprocess do the actions of the marketing chief for Fossil fall into?A$)$ defining the problemB$)$ developing an approach to the problemC$)$ doing analysisD$)$ doing fieldwork or collecting dataE$)$ formulating the research design$14.$ All of the following are examples of topics typically addressed by problem$-$solving researchEXCEPT $\_\_\_\_\_\_\_\_.$A$)$ segmentationB$)$ productC$)$ promotionD$)$ market shareE$)$ pricing$15.$ Michael Dell of Dell Computers wants his company to take market share from Hewlett$-$Packard and Apple in the category of printers. As his marketing research director, which of thefollowing would NOT be part of the tasks involved in formulating the marketing research problemto support Dell's strategic initiative in selling printers?A$)$ qualitative researchB$)$ interviews with expertsC$)$ secondary data analysisD$)$ discussions with Michael DellE$)$ composing the research design$16.$ An unstructured, exploratory research methodology based on small samples intended toprovide insight and understanding of the problem setting is called $\_\_\_\_\_\_\_\_.$A$)$ quantitative researchB$)$ qualitative researchC$)$ descriptive researchD$)$ causal researchE$)$ secondary data$17.\_\_\_\_\_\_\_\_$ includes the underlying motives, perceptions, attitudes, buying habits, anddemographic and psychographic profiles of buyers and potential buyers.A$)$ Buyer behaviorB$)$ Economic behaviorC$)$ Organizational behaviorD$)$ Ethical behaviorE$)$ Advertising creativity$18.$ The management decision problem is $\_\_\_\_\_\_\_\_.$A$)$ the shakeup of the managementB$)$ the problem confronting the decision makerC$)$ how to boost the stock priceD$)$ how to meet objectivesE$)$ how to please stockholders$19.$ Panel surveys collect data on the same set of variables at regular intervals, each timesampling from a new group of respondents.A$)$ TrueB$)$ False$20.$ The research design is a framework or blueprint for conducting the marketing researchproject that specifies the procedures necessary to obtain the information needed to structure and$/$or solve the marketing research problem.A$)$ TrueB$)$ False