Which is not a type of equivalence?

A$)$ Construct

B$)$ Measurement

C$)$ Sampling

D$)$ Trust

Which statement is false?

A$)$ The Japanese do not like being interviewed over the telephone.

B$)$ In some cultures, people are averse to being observed.

C$)$ In the international context, psychographic segmentations do not vary depending on the local

culture and lifestyle.

D$)$ One of the major sources of biases in global marketing research is the research design and

approach taken by the researcher.

Which statement is false?

A$)$ Surveys are very expensive in international markets and the costs can be justified only with

very high response rates.

B$)$ Germans are very conscientious about time. A $30$ minute interview should last $30$ minutes,

otherwise, they'll ask you to stop. The French and Italians are more flexible with time.

C$)$ Bias in survey research can be attributed to three major sources$-$the respondent, the

interviewer, and the topic of survey.

D$)$ People in most Mediterranean countries, with the exception of Spain, do not like to converse a

lot.

Communication depends, to a great extent, on the cultural background of the respondent, and

so designing scales also becomes culture$-$dependent.

A$)$ True

B$)$ False

$10$

equivalence involves establishing that a given concept or behaviour serves

the sallie purpuse ur function from country to country.

A$)$ Functional

B$)$ Conceptual

C$)$ Category

D$)$ Sampling

Questions $11-40$ are based on PPTs Mkt Rsch Chapters $1-13$ and the textbook.

Which of the following is NOT a step in the marketing research process?

A$)$ problem definition

B$)$ problem correction

C$)$ research design formulation

D$)$ report generation and presentation

E$)$ data preparation and analysis

All of the following are steps involved in the data$-$preparation stage of collected data EXCEPT

A$)$ editing

B$)$ coding

C$)$ transcribing

D$)$ collecting

E$)$ initial inspection The marketing chief of Fossil is considering the introduction of a super functional, fashionable

wristwatch for men and women priced at $$99.$ For this, he decided on $30$ telephonic interviews

from their customer database, $50$ valid survey responses from individuals whose income is

greater than $$60,000$ and $2$ focus groups. To which of the six steps of the marketing research

process do the actions of the marketing chief for Fossil fall into?

A$)$ defining the problem

B$)$ developing an approach to the problem

C$)$ doing analysis

D$)$ doing fieldwork or collecting data

E$)$ formulating the research design

All of the following are examples of topics typically addressed by problem$-$solving research

EXCEPT

A$)$ segmentation

B$)$ product

C$)$ promotion

D$)$ market share

E$)$ pricing

Michael Dell of Dell Computers wants his company to take market share from Hewlett$-$

Packard and Apple in the category of printers.Questions $1-10$ are based on PPTs IMR Chapters $1-12.$

Which statement is false?

A$)$ Comparability does not mean standardization.

B$)$ In a multi$-$country survey, comparability at the interpretation stage is mandatory.

C$)$ Global marketing research $($GMR$)$ is the confluence of international marketing and marketing

research functions.

D$)$ Expanding into unfamiliar markets decreases the risk for a company.

Which statement is false?

A$)$ Marketing communication is an area where mistakes are likely to occur when expanding into

new markets.

B$)$ Packaging is the first interaction a customer has with a product, getting it right is extremely

critical for getting helpful market knowledge.

C$)$ The sprinkler strategy is entering the most profitable market first, and expanding to other

markets thereafter.

D$)$ Once the target market is selected, it is important to determine the marketing$-$mix variables:

product, price, promotion, and place. The key decision is to determine the extent to which

these variables are to be standardized or adapted.

Which statement is false?

A$)$ In evaluating potential markets, many companies prefer to sell first to neighboring countries

before considering distant markets because the company understands the market better and has

more control over the operation and cost structure.

B$)$ It is easy to standardize food and beverages across different nations, given the varying tastes.

C$)$ In some cases, companies make judgements about markets by the psychic distance.

Companies prefer to market to countries that have similar culture, laws, and language.

D$)$ When considering multiple markets to enter, the company must look for commonalities among

the markets and opportunities for standardization across them.

Even before the decision to enter foreign markets is made,

help$($s$)$ determine if

internationalization is a viable option for the company.

A$)$ research

B$)$ factors

C$)$ stages

D$)$ culture

Screening and identification of potential country markets for possible entry and how to enter

A company needs to understand the readiness of the market in which it plans to launch its

product or service.

A$)$ Market orientation

B$)$ Strategic orientation

C$)$ Problem orientation

D$)$ Unit of analys