Question: 1. Why do some firms perform better even though they are operating in the same industry under the same external factors? 2. Mention what are

1. Why do some firms perform better even though

1. Why do some firms perform better even though they are operating in the same industry under the same external factors? 2. Mention what are the main disadvantages of the five forces model? 3. The is the role of resources and capabilities in achieving a competitive advantage

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