1. Why do you think culture plays a crucial role for the success of a brand? If Al Baik, A Saudi Burger Chain plans to open their store in Bangladesh, what factors do you think would influence the purchase decision of customers?  
2. How the targeting strategies would vary for the following products?

• a) Food Delivery Service
• b) Online Streaming Service
• c) Face Mask Justify your answer in detail.

Answer rating: 100% (QA)

1 Importance of Culture in Brand Success Culture plays a crucial role in the success of a brand because it shapes consumers preferences behaviors and expectations When a brand enters a new market it m... View the full answer