Question: 1. Why do you think IKEA uses a floorplan that forces the customers to move along a certain path in the store? 2. Is it

1. Why do you think IKEA uses a floorplan that forces the customers to move along a certain path in the store?

2. Is it appropriate for IKEA to customize their furniture to each geographic location, for example, differences between U.S. and European furniture? Some companies do not make these changes, but IKEA does and why?

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