Why do you think IKEA uses a floorplan that forces the customers to move along a certain

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Why do you think IKEA uses a floorplan that "forces" the customers to move along a certain path in the store?

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Global Business Today

ISBN: 978-1259686696

10th edition

Authors: Charles W. L. Hill Dr, G. Tomas M. Hult

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Question Posted: Oct 26, 2017 03:18 AM

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Why do you think IKEA uses a floorplan that forces the customers to move along a certain

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This set approach to displaying the merchandise IKEA ha...View the full answer

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