$1.$ Why do you think it is OK to have some people unsubscribe from email?

a$.$ It makes it easier to comply with privacy rules

b$.$ An engaged and attentive audience is better

c$.$ You$$ll have fewer people to send emails to

d$.$ It indicates changes you should make

$2.$ True or False: Email$$s major effectiveness only has a significant impact on the business ROI when you$$ve already achieved brand awareness.

$3.,$ What is the most important value in having a marketing calendar?

$1.$ It helps senior management keep track what marketing is doing

a$.$ It helps with having a solid budgeting process

b$.$ It ensures there is a return on investment

c$.$ It helps your team stay focused on communicating key messages consistently to meet business goals

$4.$ What type of content do potential customers like most in emails?

a$.$ Content that describes the purchase process

b$.$ Content that conveys details about your company

c$.$ Content that benefits them

d$.$ Content that talks about causes you support

$5.$ True or False: Buying $3$rd party email customer lists is a good strategy because you can reach many more consumers that way.

$6.$ If your objective is to create strong interest, consideration and desire for your product $($versus building awareness or prompting an action$),$ which type of content would be most relevant?

a$.$ A white paper offering information about your company

b$.$ An article, expert podcast, infographic

c$.$ A free trial, coupon or free shipping offer

d$.$ A product spec sheet detailing key features and benefits