Question: 1 - why does making choice get harder when you have more options ? 2 - why does Netflix use two approaches recommendation , a

1- why does making choice get harder when you have more options ?
2- why does Netflix use two approaches recommendation , a technical approach and a social approach ?
3-How do the technical recommendations work?
4-why it is important for Netflix to be able to make appropriate recommendations for their user?
5-why the content of Netflix is different from one country to another and how Netflix softwear sloves this problem ?

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