Question: Do you agree with David Ogilvy that the primary function of advertising is selling? How does that fit with the three advertising objectives of informing,

Do you agree with David Ogilvy that the primary function of advertising is selling? How does that fit with the three advertising objectives of informing, persuading, and reminding?

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David Ogilvy asserts that the primary function of advertising is selling This can be described as to ... View full answer

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