Do you agree with David Ogilvy that the primary function of advertising is selling? How does that

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Do you agree with David Ogilvy that the primary function of advertising is selling? How does that fit with the three advertising objectives of informing, persuading, and reminding?

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Posted Date: Feb 11, 2022 02:47 AM

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Do you agree with David Ogilvy that the primary function of advertising is selling? How does that

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David Ogilvy asserts that the primary function of advertising is selling This can be described as to ... View the full answer

Principles of Marketing

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