$1.$ Why is it important to consider search intent when doing SEO, according to Mitch?$2.$ What is Mitchs recommendation for whom you should target with your SEO?A$.$ Only focus on people who are ready to buy now.B$.$ Focus on qualified and unqualified buyers.C$.$ Generate as much traffic as possible.D$.$ Find a balance of relatively high traffic and motivated buyers$\mathrm{.}3.$ What does ACE stand for?A$.$ B$.$ C$.$ D$\mathrm{.}4.$ What is A$.$B$.$ C$.$ D$.$Architecture, Content, Endorsements Art, Content, Endorsements Architecture, Creativity, Enlightenment Art, Creativity, Egothe problem with marketing teams focusing on creativity?Executives favor numbers over creativity.Too much time is spent brainstorming and not enough time is spent creating. They create things that no one cares about.They wear too many plaid shirts and dye their hair strange colors$\mathrm{.}5.$ WhichA. Definitions, tips, and ideasB. IncentivesC. Differentiation, comparisonsD. Celebrity hit pieces$6.$ What does Mitch Recommend doing with the keywords you get from Keyword Planner?A$.$ Read them with your team and conduct a brainstorming session.B$.$ Organize them based on searcher demographics.C$.$ Organize them based on popularity.D$.$ Organize them based on searcher intent$\mathrm{.}7.$ Where would a search phrase such as dslr for beginners fall in the purchase$-$intent funnel?A$.$ BottomB. TopC. MiddleD. Between the top and middletypes of content does Mitch suggest using for the top of the purchase$-$intent funnel? $8.$ Where would the search phrase lessonly vs$.$ zunos fall in the purchase intent funnel?A$.$ B$.$ C$.$ D$\mathrm{.}9.$ What A$.$ B$.$ C$.$ D$.$TopMiddleBottomStarted from the bottom, now its here.is X in the following equation? Intent $+$ X $=$ Success TrafficPurchase$-$readyVolumeCash$10.$ WhichofthefollowingpiecesofcontentweremoresuccessfulingeneratingleadsforLessonly?A$.$ Training Plan Template$*$B$.$ Buyers GuideC. Training Day: A complete guide to turning employees into rockstars.D$.$ Self$-$performance Review Blog Post