1. Why is strategic planning important? How does it provide direction for the 2. What is a SBU (strategic business unit), and what are its characteristics? 3. Look at Ansoff's Strategic Opportunity Matrix. Provide a marketing marketing function? Ilustrate an SBU witi a business example. example for each of the 4 options (market penetration, market development, product development and diversification) 4. Summarize the Product Portfolio Matrix (Boston Consulting Group) and provide an example for each of the strategic business units. I've used this model several times in my consulting activities, and it is very useful. 5. How is the GE Model of portfolio analysis different than the Boston Consulting Group Matrix? 6. The Marketing Plan: a. Definition b. What should it do? 7. The Business Mission: a. Definition b. What does it do for the organization? 8. SWOT Analysis: How does using SWOT analysis help the firm? In other words, what does it show the firm? 9. Define Environmental Scanning. What kinds of broad external environments are usually studied in the environmental scanning process