Question: 1. Why is strategic planning important? How does it provide direction for the marketing function? 2. What is a SBU (strategic business unit), and what

1. Why is strategic planning important? How does it provide direction for the marketing function? 2. What is a SBU (strategic business unit), and what are its characteristics? Illustrate an SBU with a business example. 3. Look at Ansoff's Strategic Opportunity Matrix. Provide a marketing example for each of the 4 options (market penetration, market development, product development and diversification) 4. Summarize the Product Portfolio Matrix (Boston Consulting Group) and provide an example for each of the strategic business units. I've used this model several times in my consulting activities, and it is very useful. 5. How is the GE Model of portfolio analysis different than the Boston Consulting Group Matrix? 6. The Marketing Plan: a. Definition b. What should it do? 7. The Business Mission: a. Definition b. What does it do for the organization

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