Question: 1. Why is the study of consumer behavior important to marketers? 2. What is a subculture? 3. What are the human needs categorized by Abraham

1. Why is the study of consumer behavior important to marketers?

2. What is a subculture?

3. What are the human needs categorized by Abraham Maslow?

4. Differentiate and explain high-involvement decisions vs low-involvement decisions. Give an example of each.

5. List and explain the steps in the consumer decision process.

6. Give an example of an extended problem-solving situation.

please help thank you!!

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