Good day, Professor, Classmates,

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$1.$ Why is it important for marketers and companies to study and understand consumer behavior?

Humans are creatures of habit. Marketers must understand consumers' behavior to attain, attract, and grow their customer base. The study of consumer behavior helps marketers understand consumer decision$-$making. It helps them determine consumers' needs and expectations and develop marketing strategies accordingly. Developing marketing strategies will come from studying consumer behavior to determine their lifestyle and personality.

$2.$ What affects consumer behavior?

Several things affect consumer behavior, including psychological factors and internal processes. Motivation is the driving force behind consumer actions; personal factors are unique to everyone. Some personal factors include Age and life cycle stage, which are different needs at different life stages. Social Factors that are influenced by society and groups. Cultural factors include culture, subculture, and social class.

$3.$ Based on the definition of consumer behavior, identify some of the consumer behavior$-$related activities you have engaged in today.

I spent the day with my son, preparing him for a birthday party at a trampoline park. We went to the Barbershop to get him a haircut because he needed it$.$ We also went to get something to eat at Wendy$$s down the street because we were hungry. I brought him along to finish a couple of errands at the local Target. He stopped at the toy section to see if they had the newest toy he wanted, but they did not have it$.$