Question: 1. Why should functional strategies be addressed after the generic strategies? 2. Explain the concepts of both Product and Process R&D. How does the

1. Why should functional strategies be addressed after the generic strategies? 2.

1. Why should functional strategies be addressed after the generic strategies? 2. Explain the concepts of both Product and Process R&D. How does the importance of each of these differ when employing a "Low Cost focus" vs. " Differentiation focus"? 3. What is the difference in marketing strategy for a "Low Cost focus" vs. " Differentiation focus"? Provide examples.

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1 Functional strategies should typically be addressed after generic strategies because generic strategies set the overall direction and positioning of the business while functional strategies determin... View full answer

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