1. Why use survey research? Which statement below does not belong? a. Survey research is the most accurate data collection method used by marketing researchers and analysts in our society today. b. Survey research tends to be used for descriptive purposes. c. The results can be used to describe situations, target markets, and other phenomenon. d. Survey research is an effective means of providing answers to the "W" questions. e. The information is very important in making optimal marketing decisions because it tends to be quantitative in nature. 2. A disadvantage of qualitative methods is the: a. Richness of the data b. Timeliness of the data c. Insights to building models d. Lack of generalizability c. Accuracy of recording marketplace behaviors 3. Which of the following statements most closely reflect the role of secondary data in the marketing research process? a. Secondary data has been completely marginalized in importance in recent years because of the advances in primary data collection methodologies. b. Secondary data has lost some ground to primary data because of the advances in internet technologies. c. Secondary data continues to be about as important as primary data. There have been no major changes in recent years. d. Secondary data has gained in importance over primary data in recent years. e. Secondary data has become indistinguishable from primary data because of the advances in data collection and processing technologies. The importance of transparency in marketing research means the respondent should: be assured that the data collected will only be used for marketing research be able to see the questionnaire in advance be able to see the final report d. be assured that the data collected will be analyzed and reported accurately should be able to change their answers at a future date 4. a. b. c. e