Question: 1 ) Why would including a corporate mission statement on company letterhead or in corporate advertising be seen as a source of sustained competitive advantage?

1 ) Why would including a corporate mission statement on company letterhead or in corporate advertising be seen as a source of sustained competitive advantage?

2) Firm 2 generates a perceived customer benefit of $200 at a cost of $50. Compare this with Firm 1s customer benefit of $220 generated at a cost of $30. What is the source of Firm 1s advantage? Provide real- life examples of firms that match Firm 1.

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