Question: 1. With reference to the FAB (Features, Advantages, Benefits) framework, which of these describes Features of a product? Group of answer choices A. Characteristics that

1. With reference to the FAB (Features, Advantages, Benefits) framework, which of these describes Features of a product?

Group of answer choices

A. Characteristics that show how the product will solve a problem better than existing solutions

B. The benefit that a customer will get.

C. A products obvious characteristics that customers can see (touch, taste, hear, smell, see)

2. With reference to techniques for negotiating buyer objections, which of these is NOT a technique ?

A. Ad hominem Argument

B. Boomerang

C. Agree and Neutralize

3. With reference to techniques for negotiating buyer objections, which of the following is an example of strategies in the bucket of provide proof strategies?

A. Agree and Neutralize

B. Case History

C. Humor

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