Question: 1 . With visual examples, explain in TWO ( 2 ) main points, to what extend does Maybank's approach enhance its digital banking experience through

1. With visual examples, explain in TWO (2) main points, to what extend does Maybank's approach enhance its digital banking experience through services like Maybank2U and MAE align with the preferences of Millennials and Gen-Z for convenient and user-friendly financial solutions?
2. Considering the importance of user experience in digital banking, how does Maybank design its digital platforms to cater to the specific needs and preferences of Millennials and Gen-Z in 2024? Provide your answer in TWO (2) points with relevant visual examples.
3. How does Maybank's focus on operational efficiency by its adoption of Al technologies, contribute to the design and delivery of its service products, and how does this impact on customer satisfaction? Provide relevant visual examples to support your answer.
4. How does Maybank utilize various elements of the marketing communication mix to promote its digital banking offerings and differentiate itself from competitors in the crowded financial services market? Give TWO (2) supporting visual examples to support your answer.
5. How does Maybank leverage its partnerships as part of its marketing communication strategy to enhance brand visibility and position itself as a lifestyle-oriented financial services provider catering to the preferences of Millennials and Gen-Z? Provide TWO (2) visual examples of any partnerships that Maybank has initiated in the last 2 years to support your answer.

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