Question: 1. Within the new product development process, an attractive idea must be developed into a a. Product differentiation b. product concept c. product image d.

1. Within the new product development process, an attractive idea must

1. Within the new product development process, an attractive idea must be developed into a a. Product differentiation b. product concept c. product image d. test market 2. Introducing a new product into the market is called a. test marketing b. new product development c. experimenting d. commercialization 3. A consists of all the product lines and items that a particular seller offers for sale. a. product mix b. brand line c. consumer mix d. packaging mix 4. consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers _ a. Differentiation b. Positioning c. Market targeting d. Market segmentation

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