A. Multiple-Choice Questions: Please Choose ONE best answer for each question.(7 marks) 1. Within the new product development process, an attractive idea must be developed into a ________. a. Product differentiation b. product concept c. product image d. test market 2. Introducing a new product into the market is called ________. a. test marketing b. new product development c. experimenting d. commercialization 3. A _____ consists of all the product lines and items that a particular seller offers for sale. a. product mix b. brand line c. consumer mix d. packaging mix 4. ____consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers _ a. Differentiation b. Positioning c. Market targeting d. Market segmentation 5. One of the following is a function of a products label: a. protects the contents b. describes several things about the product c. ensures product and user/child safety d. provides convenience and ease of use 6. A ________ involves the use of a successful brand name to launch new or modified products in a new category. a. line extension b. product line c. brand extension d. private brand 7. Product improvements, product modifications, and original products can all be classified as ________. a. pioneer products b. new products c. product concepts d. product ideas