Question: 1 .Would you recommend that IKEA continue printing and mailing catalogs or should it switch to an online-only catalog? Explain your answer 2. If you

1 .Would you recommend that IKEA continue printing and mailing catalogs or should it switch to an online-only catalog? Explain your answer

2. If you were in charge of choosing IKEAs next U.S. store location, what factors would you consider in making your decision?

3. How much channel power does IKEA possess? What are the implications for the role it plays in the channel?

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