Question: 1. Would you recommend that IKEA continue printing and mailing catalogs or should it switch to an online-only catalog? Explain your answer. 2. How much

1. Would you recommend that IKEA continue printing and mailing catalogs or should it switch to an online-only catalog? Explain your answer.

2. How much channel power does IKEA possess? What are the implications for the role it plays in the channel?

3. What are the main logistical issues IKEA must address to be able to make 100 percent of its products available for online purchase and delivery?

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