1. Write a position statement, present a lot of reassuring facts and figures, thinking that everyone in the LCFTCA should take turns creating your own ads in order to save money. be more direct than usual; get to the point quickly

Scenario

Your local food truck court association (LCFTCA) is culturally diverse. You've got German, Japanese, Hispanic and American food trucks, and you also have differing opinions on marketing strategies. You plan to pool your resources do some co-op advertising to gain exposure for the entire food court, but you're having trouble agreeing on whether to take turns designing the ads internally, or hiring a professional ad agency to design your ads for you. Keep in mind that the ad agency would only be designing ads for print and social media; they wouldn't be doing all the marketing for your Food Truck Court Association. present a lot of reassuring facts and figures , you'll need to be more direct than usual; get to the point quickly because direct communicators

Other considerations Currently each of you pays $100 per month dues to belong to the LCFTCA. Your members who want to hire a professional ad agency estimate that the dues will have to at least double, and possibly increase to $300 per month in order to pay the ad agency, but they argue that it will be worth it when everyone's sales increase exponentially. A second consideration is that none of the members of your Food Truck Court Association have experience designing ads, and none of you have a knack for it.