1) Write a short description here about what you aim to achieve with a marketing plan at a real estate agency

2) As a real estate agency, who are your customers?

3) What are your objectives as a real estate sales representative?

4) What products/services can we offer them?

5) How can we entice these people to take up the offer?

(Will you need to offer an incentive to people who take up your offer or will just telling people about it be enough? )

6)How do we communicate this offer?

7) Action plan: please give few examples

• when
• what
• target group
• objectives
• cost (if any)

8) Reviewing your plan to Identify how you will know that your plan has been a success. Put timescales and measures for success against each activity in your action plan. Make sure that these are realistic, and set yourself measures to make sure you are on track and can reassess if not. Please give few examples.

Activity 1:

1^st review date:

Measure of success at 1^st review:

2^ndreview date:

Measure of success at 2^nd review:

End date:

Measure of success at end date:

Activity 2:

1^st review date:

Measure of success at 1^st review:

2^ndreview date:

Measure of success at 2^nd review:

End date:

Measure of success at end date:

Activity 3:

1^st review date:

Measure of success at 1^st review:

2^ndreview date:

Measure of success at 2^nd review:

End date:

Measure of success at end date:

Activity 4:

1^st review date:

Measure of success at 1^st review:

2^ndreview date:

Measure of success at 2^nd review:

End date:

Measure of success at end date: