$1$

Write down a brief description of your e$-$business idea. The following should be provided:

What is the idea? E$.$g$.$ Providing an online platform to parents for transport assistance to school and after$-$school activities $[$NOT a school transport system $$ a system where parents assist each other by picking up kids in their area$].$ Registration fee is X amount, etc. $($More information can and should be provided here to aid understanding$).$ You need to provide sufficient information so the marker can determine what it is you want to achieve. A suggestion is to tell someone about your idea to see if they understand what you want to achieve. Make sure that you include the problem statement$/$ opportunity so that it is clear how your e$-$business idea will solve the problem or address the opportunity with the services or products that you will offer.

$2$

Based on the e$-$business idea you provided in question $1,$ you are required to complete the following research $[$DO NOT copy and paste information from the Internet and expect marks and$/$or provide $$generic$$ information $$ marks will not be awarded for such answers$]$:

$2\mathrm{.}1$

What are the overall factors that might affect your business concept? You are required to apply PESTEL analysis technique$/$methodology to answer this question. Answer this question by utilising the diagram provided in Appendix A$.$

$2\mathrm{.}2$

Analyse the particular industry in which you intend to operate by applying Porter$$s Five Forces Model. Redraw the diagram $[$see Appendix B$]$ and apply YOUR e$-$business plan information to this diagram. Make sure that you record all the Internet sites $[$reputable sites $$ such as Statssa$]$ for your final reference list $[$Question $3].$

$2\mathrm{.}3$

Analyse the market within your chosen industry by applying a market level analysis. You should be able to answer the following questions:

$$

Who are the potential customers?

$$

What are the potential customers' buying habits?

$$

What is the size of the target market?

$$

How much are the potential customers willing to pay for the product$/$service$?$

$$

Who are the main competitors?

$$

What are the main competitors$$ strengths and weaknesses?

$2\mathrm{.}4$

Formulate and evaluate potential strategies for your e$-$business by conducting a SWOT analysis. You need to make sure that you incorporate the threats and weaknesses identified by the PESTEL analysis $[$question $2\mathrm{.}1]$ into the SWOT analysis. Your SWOT analysis must reflect the e$-$business idea provided under question $1$ and you need to utilise the SWOT box with the appropriate headings. You should provide AT LEAST three items under each heading with a brief explanation of why each item is included in your analysis. See Appendix C for the template.

$3$

You need to provide a complete list of all the resources you utilised to answer Question $2.$

The format of the reference list should be as follows:

Site name, URL, and date of access.

Question

No

Mark

Allocation

Write down a brief description of your e$-$business idea. The following

should be provided:

What is the idea? E$.$g$.$ Providing an online pl

APPENDIX

Appendix