Question: 1. You are a marketer working for Amazon. You have been asked to develop the brand purpose of the organisation, based on the brand purpose

1. You are a marketer working for Amazon. You have been asked to develop the brand purpose of the organisation, based on the brand purpose that other successful, international organisations have developed. You need to create a brand purpose for the organisation, justifying why it is appropriate for this particular organisation, using real life examples of brand purpose in other successful organisations.

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