1. You are doing a summer internship with Table Rock Jewelers, a family-held concern located in the central business district of a resort community in southwest Missouri with a summer population of 200,000. Thomas Frey, the owner, has a problem and wants you to help him solve it. Around 10 o'clock this morning, a street peddler showed up in front of the store and began selling fake famous-name brand watches (Rolex, Ebel, Piaget) from a pushcart for $10 to $20 each. After first asking the peddler to find another street corner and being told no, Mr. Frey called the police to have the peddler removed. However, the police informed Mr. Frey that according to the city code street peddling was not illegal. Frey then called his city council representative, Sarah Inman, explaining that he believes it was unfair for him to pay city taxes and have to compete with someone who paid no taxes. Besides he wondered, did the street peddler have to purchase a sales permit from the city as all the regular downtown merchants were required to do? Ms. Inman told Frey that she wasn't sure about the permit and asked Frey to send her a memo explaining the situation and proposing a solution(s). Now Mr. Frey wants you to write the memo for him.

2. Small, as well as large, retailers can benefit immensely from knowing the trade area of their store. Identify a small local retailer such as a florist, pet store, gift store, or restaurant. Contact the store owner or manager and tell them you are a student studying retailing and would like to volunteer to construct a map of their store's trade area. To do this, you need to obtain the addresses of all the patrons over a one-week period and plot these on a map. Review the customer spotting map in Exhibit 7.9 on page 232. Develop a method to collect the needed data and construct the map of the trade area. What percentage of customers is within one mile of the store; within three miles? Within five miles?