1.) You are given the following circulation and audience data for two magazines. (All circulation and audience data in the table are in thousands, which means that the number in the table should be multiplied by 1,000 to get the real number. Sometimes "in thousands" is expressed in "000") (8 points)

Magazine		Total Circulation		Total Adult Audience		Women Aged 18+		Women HH 3+		Women Aged 35-49
A		5,000		12,500		8,100		3,300		3,000
B		7,500		15,000		9,000		4,000		4,000

Costs for the magazines are:

Magazine A: $21,000

Magazine B: $23,500

.) Assume that men do not purchase your product and that women in households of 3 or more people and aged 35-49 are twice as likely to purchase your product as other women. Using the data above, which magazine would you select? Explain why.