Question: 1'. You are given the following circulation and audience data for two magazines. Magazine Magazine Total Men Men Men Costs Readership 1 8-24 25-34 3544

1'. You are given the following circulation and audience data for two magazines. Magazine Magazine Total Men Men Men Costs Readership 1 8-24 25-34 3544 000 000 000 000 Car and $21,000 13,249 m 1330 r Driver $23,500 m 1054 a) What is the CPM for Men aged 13-24 for each magazine? Which magazine is most efcient to reach M1B-24? b] The universe for men is 230,124,000. What is the overall rating for Car and Driver and GO? {ie. use total readership) c] A brand wants to run a campaign with 3 ads in Car and Driver and 4 in GO. Using the total circulation, what is the CPM for each magazine? What is the schedule's total CPM

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