$1.$ You work as an intern and Jackson Peters is your supervisor.

$2.$ He has asked you to summarize the key points from an article he has provided to you.

$3.$ Write an email to Jackson Peters explaining the key points from the article.

$4.$ You can use the Social Media Project $-$ Outline Template to help you organize your

email.

$5.$ Plan to share your final email draft $($completed Social Media Memo$)$ to the class.

Scenario

Your boss, Jackson Peters, has just seen an article about Social Media. He has walked into your

office and handed you the article. He wants you to send him an email summarizing the key

points from the article. He admits to you that he doesn$$t know anything about social media.

Social Media Memo Guide

This guide is provided to help you get started with your Social Media memo and help you

understand how outlining can help you transition collected information into a workplace

document.

$$ Use the default memo structure as the starting point.

$$ Capture and organize information as you go$.$

$$ Use headings to organize the content.

$$ Look for opportunities to use lists.

$$ Once you have all the information you require organized into a structure that is easy to

comprehend, it makes it easier to assemble the information into a final document.

$$ Apply the proper formatting to create the final document.

Article

Social Media Management Tips to Save Time and Improve Results

By Mary Lister $($Adapted from $7$ Social Media Management Tips to Save Time & Improve

Results$)$

According to data from Mainstreethost, social networks are the $2$nd most popular way to

research brands, just behind search engines. Your brand needs to be engaging, posting and

sharing constantly$$ but who has time for that? I have gathered a list of tips and I use for social

management to help save time, save money, and grow and engage your audience.

It is always good to have a constant flow of content and announcements, but I would much rather

have nothing at all than abysmal posts with incorrect information. We want to make sure that we

are sharing content that is good enough to be re$-$shared or retweeted, passed on to colleagues

across industries.

We also try to look for content that will last, not just trend for a week and disappear. If you are

able to produce content or develop insights that will stay relevant in the industry, these are gold!

Think about it this way, if someone writes a terrible post without citing sources and shares it on

social media$$are you going to interact with it$?$ And what does that post say about your

credibility as a brand?

You should post often. This is especially true for Twitter; we recently found that engagement

rate increased $46\%$ week over week after publishing $30$ more tweets than the week prior. In fact,

those $30$ extra tweets helped push $30\%$ more traffic to the website with $60\%$ more link clicks

than the previous week. My favorite trick is to re$-$post content multiple times$$for blog posts, I$$ll

share it on Twitter up to $5$ times on the day it is published.

When my mother complains about social media, she references her friends that only post to brag.

$$Tommy got into Harvard AND Yale! Such a hard choice!$$ But, being the charmer she is$,$ she

will congratulate them $($with a $$xoxo$)$ and as a result, they will like and share and comment on

her posts as well. Be my mother! What goes around, comes back around: engage with others and

they will engage with you, even though it sounds silly.

One of my biggest challenges is finding content to tweet and post about! A way to tackle this is

through social media management tools like Mention and Buzzsumo, which will send alerts your

way when a keyword you select is posted online.

Because no one expects you to manage your social media accounts so intensely that you are

manually posting $20+$ times per day. I personally use Hootsuite to schedule postings. I have

found that the most important part of these tools $($other than the obviously time$-$saving$)$ is their

ability to auto$-$schedule posts when your account is most likely to see high engagement. It takes a

certain amount of brain power to pick times for $10+$ posts per day, and this a huge help.

IFTTT, short for If This, Then That, is a social media recipe website! In a series of simple steps,

this website will help you set up simple commands which link up different applications to

automatically perform actions if triggered. For example, IF the weather app tells you there is a

high UV index, THEN a reminder to put on sunscreen is triggered. IF you are tagged in a photo

on Facebook, THEN save the photos to dropbox. At WordStream, we have a few blogs that we

follow and trust to post quality content consistently that is of interest to our audience. We were

able to set up a recipe that automates the sharing process. IF a certain blog posts new content,

THEN tweet the post to our followers on twitter.

How do you know how many people are USE THIS TEMPLATE. $1$

View as TextDownload

Soc