Question: 1. Your client is looking to identify the relationship between social media engagement and length of their posts. In doing so, they would like to

1. Your client is looking to identify the relationship between social media engagement and length of their posts. In doing so, they would like to pinpoint the prime time and day of the posts for maximum engagement with their target market. As a researcher, would you recommend qualitative or quantitative research? Why? What are the advantages of your recommended method?

2. Your client is looking to improve the usability of their support website and identify if their customer service chat option is able to communicate service resolutions clearly to consumers to eliminate emails and phone calls.

As a researcher, would you recommend qualitative or quantitative research? Why? What are the advantages of your recommended method?

3. Your client produces plant-based burgers. They are considering a new mission statement due to the rise in popularity of their product category but are not sure if it is needed for their planned rebranding efforts in the next few months.

As a researcher, would you recommend primary or secondary research? Why? What are the advantages of your recommended method?

4. Your client needs to know the latest trends in AI technology to personalize digital customer experiences when she meets with her Board in seven days. She would also like to know the impact its use is having on revenue growth, if any. As a researcher, would you recommend primary or secondary research? Why? What are the advantages of your recommended method?

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