Question: 1. Your client is looking to identify the relationship between social media engagement and length of their posts. In doing so, they would like to

1. Your client is looking to identify the relationship between social media engagement and length of their posts. In doing so, they would like to pinpoint the prime time and day of the posts for maximum engagement with their target market. As a researcher, would you recommend qualitative or quantitative research? Why? What are the advantages of your recommended method?

2. Your client is looking to improve the usability of their support website and identify if their customer service chat option is able to communicate service resolutions clearly to consumers to eliminate emails and phone calls.

As a researcher, would you recommend qualitative or quantitative research? Why? What are the advantages of your recommended method?

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