$1.$ Your Student IDs must be indicated on the answer sheet. Failure to do so will mean that your work cannot be marked.

$2.$ Answer ALL questions.

$3.$ Use Microsoft Word to write the answers and justify all texts and paragraphs.

$4.$ Use font size $12$ point of style Calibri$/$Times New Romans with line spacing of $1\mathrm{.}15($Visually impaired students may use larger fonts$).$

$5.$ Hand$-$drawn graphs and hand$-$written answers are not acceptable.

$6.$ Harvard style of referencing should be used wherever possible.

$7.$ All cases of suspected plagiarism will be treated seriously. Your attention is drawn to the sections on plagiarism in the student regulations.

$8.$ It is your responsibility to ensure you upload the correct documents, no excuses will be tolerated for uploading wrong files. The examiner will mark what has been uploaded.

$9.$ Submit on or before $10$ November $2023$ through Turnitin.

$10.$ End Assessment is a group assignment. Only one of the group members needs to upload answer script of the group on Turnitin.

Examination Task

Youth entrepreneurs are creative and innovative with their startups. They identify the needs of the customer and offer a product or service to satisfy them. You have already developed business idea with milestone $1$ to $4$ in the class. Now, your time is to turn it to a descriptive business plan. Using the knowledge developed in the class you are required to prepare a bankable business plan for a problem or a gap identified as worth solving in the market. Then ensure that you follow all the necessary steps to validate the business plan as per the Lean Methodology elaborated in the template below:

$($Total Mark for the end assessment is $100).$ Please refer to the guide below for clarity.

Item No$.$ Content Possible

Mark

$$ Cover page with student$$s name and ID Number

$$ Name of real Practice Venture $($rPV$)$

$$ Business address, contact details $($if available$)$

$$ Table of contents page $2$

$1$ Executive Summary

Give a brief description of the critical areas covered in the business plan. The purpose is to interest the reader in reading the rest of the business plan. $8$

$2$ Team Composition

What are the team members$$ names, strengths and technical abilities, and roles in the business?

$5$

$3$ Problem Definition$/$Business Idea:

a$)$ What problem has the entrepreneur identified? $(5$ marks$)$

b$)$ What are the existing alternatives to solve this problem? $(2$ marks$)$

c$)$ Present the problem validation in graphical representation from the customer interview data. $(3$ marks$)$

$10$

$4$ Solution

a$)$ What is the solution offered for the problem identified? $(2$ marks$)$

b$)$ What are the customer gains and pains addressed by this solution? $(2$ marks$)$

c$)$ What benefit does the solution offer as pain relievers and gain creators to the customer? $(2$ marks$)$

d$)$ Why will this solution work in the chosen market? $(2$ marks$)$

e$)$ What is the High$-$Level concept offered by this solution? $(2$ marks$)$

$10$

$5$ Customer

a$)$ Identify Customer Segments for the solution offered? $(2$ marks$)$

b$)$ Draw out the Customer Persona. $(2$ marks$)$

c$)$ Conduct the Market Opportunity Analysis? $($TAM$,$ SAM, SOM$)(3$ marks$)$

d$)$ What is the chosen niche? $(3$ marks$)10$

$6$ Lean Canvas

Prepare a Lean Canvas business model that represents your venture idea. All sections of the Lean Canvas should be completed. $8$

$7$ Competitor Analysis

a$)$ Carry out a competitor analysis of five players in the chosen market. Consider the competitors$$ product benefits, solution$/$product$,$ unique value proposition, price, and market review. Then, compare the new solution to those of the competitors. $(5$ marks$)$

b$)$ Refine the solution using the Blue Ocean Strategy to make competition irrelevant. $(5$ marks$)10$

$8$ Minimum Viable Product $($MVP$)$

Give a full description of the product$/$service: pricing, product$/$service options, characteristics and benefits, how the product will work and steps the customer will follow. $($Insert a picture$/$ video link$/$ weblink$)10$

$9$ Marketing and Sales

a$)$ What is the path to making customers aware and delivering the product$/$service to them? $($Present the brand name and logo of the business. Present its positioning statement. Present in a table the channels and why the choice.$)(5$ marks$)$

b$)$ Present the sales funnel to demonstrate how the business plans to acquire buying customers. $(5$ marks$)10$

$10$ Financial Breakdown and Plan

a$)$ Revenue Streams: What does the business sell to make money? $(5$ marks$)$

b$)$ Cost Structure: Start$-$up Costs, Fixed Costs, and Variable Costs $(5$ marks$)10$

$11$ Key Metrics

What are the key activities to measure and evaluate business progress? $5$

Appendices Bibliography

Provide at least a list of ten sources cited in the business plan and those the writer may have used for background reading but not cited. It is important to reference sources used in the business plan where applicable. $2$