Question: 10. Company A conducted a hierarchical cluster analysis using different segmentation bases and obtained the dendrogram below. Using your knowledge of hierarchical clustering, please

10. Company A conducted a hierarchical cluster analysis using different segmentation bases and obtained the dendrogram below. Using your knowledge of hierarchical clustering, please determine how many clusters are suggested in this dendrogram and explain your reasoning for your answers. In your answer, please clearly explain the criteria you used to determine the number of suggested clusters in the dendrogram. 0.65 0.6 0.55 0.5 0.45 0.4 0.35 0.3 0.25 0.2 0.15 9 23 17 6 11 3 15 7 14 19 16 24 22 1 13 12 5 21 4 10 20 2 18 8 25

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