10) Explain how using an IFAS Table impacts the understanding of a company's internal

resources and capabilities.

11) What kind of internal factors help managers determine whether a firm should emphasize

the production and sales of a large number of low-priced products or a small number of

high-priced products?

12) Explain how our understanding of the three generic strategic approaches available to

companies can be used to direct the efforts of all employees at those companies.

13) What does a business have to consider when trying to follow a cost leadership strategy and a

differentiation strategy simultaneously?

Can you name a company doing this?