Question: (10 marks ) QUESTION 5 a) A service setting, sometimes called a servicescape, includes all aspects of the physical environment in which the service provider

(10 marks ) QUESTION 5 a) A service setting, sometimes called a servicescape, includes all aspects of the physical environment in which the service provider and customer interact. Discuss the THREE (3) main dimensions in the Serviscescape Model (15 marks) b) The Three-Stage Model of Service Consumption is a model to explain the consumption process when dealing with services. The three stages involved are namely the Pre-purchase Stage, the Service Encounter Stage and the Post-encounter Stage. In the Service Encounter Stage, one common framework used to capture the stage is known as the Servuction Model/Framework. State and explain a service's invisible and visible elements as mentioned by the Servuction Model/Framework. (10 marks)
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