Question: (10 marks ) QUESTION 5 a) A service setting, sometimes called a servicescape, includes all aspects of the physical environment in which the service provider

 (10 marks ) QUESTION 5 a) A service setting, sometimes called

(10 marks ) QUESTION 5 a) A service setting, sometimes called a servicescape, includes all aspects of the physical environment in which the service provider and customer interact. Discuss the THREE (3) main dimensions in the Serviscescape Model (15 marks) b) The Three-Stage Model of Service Consumption is a model to explain the consumption process when dealing with services. The three stages involved are namely the Pre-purchase Stage, the Service Encounter Stage and the Post-encounter Stage. In the Service Encounter Stage, one common framework used to capture the stage is known as the Servuction Model/Framework. State and explain a service's invisible and visible elements as mentioned by the Servuction Model/Framework. (10 marks)

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!