Question: 10. Shareholders place less value on firm diversification than managers do, because: A) Horizontal merger is more popular. B) Risk can be diversified by shareholders

 10. Shareholders place less value on firm diversification than managers do,

10. Shareholders place less value on firm diversification than managers do, because: A) Horizontal merger is more popular. B) Risk can be diversified by shareholders more cheaply through a portfolio of investments. C) Diversification costs money. D) Firms can enter new markets by vertically integrating, which is cheaper

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