100 people visit a business' site in a particular period of time. That is, there are 100 web surfers at this business site. 50 of these people go to an area of the business site - the area showing the white papers a business has provided. Therefore, 50 of the 100 visitors do not proceed to the area of white papers.

A white paper, as simply explained by wikipedia, is "a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision". (en.wikipedia.org/wiki/White_paper) The business is interested in providing website visitors with various white papers. 5 people fill in a form at the site with their contact details to request downloading of a certain white paper.

What are the micro conversion and macro conversion rates of this business site in that period of time? Show your working out and explain clearly your answer.