10:07 A 61. 4 K/S Read Only - You can't save change... Name of Examir: Nana Yaw Afriyie Page 2 i. Now, answer the following Questions: Summarize the operation of a B2B reverse auction from both the buyer's and seller's perspective [10 Marks] ii. Which types of products are suitable for purchase hy reverse auction? [5 Marks] iii, Explain the benefits of reverse auction to purchasers. [10 Marks] iv. What are the implications to selling companics of the revcrc auction? [10 Marks) 2. (a) What are the main benefits of using the internet for marketing Tumores? [10 Marks] [b]Outline five (5) ways Digital Marketing is different from the Traditional Marketing [10 Marks] 3. Ir most countries, the internet would never be used by more than 50% of the population. Limiting its impact on businesses. Discuss. [20 Marks] 1. What is knowledge management? Identify and discuss Using, Etpropriate cxamples three technologies that a Ghanaian firm can use to cffectively mana krowlerle [20 Marks 5. (a) What are transaction costs and how docs the use of the internet lower transaction cxsts for businesses? [10 Marks] 1h Explain how the internet pushes the competitive environment further towards the perfectly competitive model. (10 Marks] 3 of 3