1:03 ..Il 3G BRM711S - RETAIL MANAGE... SECTION B MULTIPLE CHOICE QUESTIONS (20x1.5) 30 Marks 1. Which statement concerning retailing is correct? a. Retailing activities must involve a store. b. Retailing activities do not have to include a retailer. C. Retailing activities cannot be performed by a wholesaler. d. Retailing activities involve goods, not services 2. The channel of distribution consists of a. the movement of goods and services from manufacturer to consumer-user b. all of the businesses and people involved in the physical movement and transfer of ownership of goods and services from producer to consumer c. all independent intermediaries involved with the transfer of title of goods and services d. all middlemen involved with the physical movement of goods and services 3. Retailers have increased their power in the channel of distribution due to a. the growing number of regional and national chains b. the growth of franchising as an alternative to independent ownership c. the increased market share of national brands d. shopping center contract provisions' limiting the range of goods to be sold distribution. a. 4. A manufacturer seeking to maximize its sales should utilize intensive b. dual c. exclusive d. selective 5. All of the activities and processes that provide a certain value for the customer are referred to as a. a value chain b. customer service c. a value delivery system d. relationship retailing 6. Activities that enhance the shopping experience and give retailers a competitive advantage are referred to as a(n) a. customer loyalty program b. potential customer service c. expected customer service d. augmented customer service 7. Sales objectives are generally in the form of a. return on investment, efficiency, and level b. satisfaction of stockholders and customers c. maintenance of status quo d. growth, stability, and/or market share 3 Page 8. A retailer can determine how consumers and others perceive its company through use of a. control analysis b. situation analysis c. target market assessment d. positioning 9. The basic format or structure of a business is referred to as a. a retail store b. a franchise c. vertical integration d. a retail institution 10. An independent can increase its bargaining power with a supplier by a. buying substantially larger quantities than needed to take advantage of all discounts b. insisting on quantity discounts from vendors c. belonging to buying groups with other independents d. focusing increased attention on closeouts, irregulars, and the purchase of merchandise off-season 11. A benefit of franchising to a franchisor is a. intrafranchise competition b. the case of establishing a uniform image c. a national or global presence is developed more quickly and with less franchi d. the effect of an ineffective unit on resale values of other units